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Special Guest: Alicia Cacho

Updated: Apr 14, 2022

Today, we are introducing you to "Alicia Cacho"

Share info about you, where you are from originally and where you are now, and what you do?

My name is Alicia Cacho, I’m a first generation Latina business owner from San Diego, California. I created a beauty company focusing on promoting confidence with new products that exfoliate the skin without leaving a sticky residue. All products are ethically sourced, free of harmful chemicals, and small batched. I created this company because I was having trouble finding a body exfoliator I liked that left my skin feeling refreshed, and clean, so I created it myself during the covid-19 quarantine.

What have you overcome? Share a little about your topic.

I grew up in an abusive household and from a family with substance issues and trauma, I was not allowed to go to school and had never stepped into a classroom until I signed up for community college. However, from as long as I can remember I was created for a bigger purpose and had a successful life ahead of me despite how impossible my circumstances seemed. At 16, I taught myself enough schooling to pass a test and be able to sign up for classes. I had to start from the beginning and work twice as hard to pass basic tests for people my age, but I didn’t give up and sometimes took as much as 24 units per semester because I didn’t want to graduate college late and I didn’t want people to pity me for my childhood circumstances.

By the age of 21, I graduated from a private university with my Bachelor's degree, however after the distractions of my schooling ended, I was left to deal with the traumas I had faced growing up that I never processed. On top of that, this is when the world shut down due to covid-19. Now a new graduate, who felt like I could accomplish anything, I was again stuck. I spent the lockdown studying habits of wealthy people, networking online, and learning from people who had successful businesses.

How did you know you needed to change?

Since I was a child, I knew that God had a big life ahead for me and I had to keep going every day regardless of how hard it felt. I knew I did not want to have the life I had growing up forever, I knew I did not want to raise my children the same way and continue a toxic cycle that was passed down for generations, and I made the decision as a teenager that I would never live like


I remember during covid-19 quarantine, I knew I needed to stop feeling sorry for myself because I had never allowed myself to, prior to the shut down. I made the decision that if “x” could have a successful business, why can’t I? Why can’t I do whatever I want to do? What makes them so different from me? I have already overcome so much, I can’t stop now.

What steps did you take to implement change?

Everyday I made the decision to work towards success, even if I failed, even if I was scared, even if I wasn't supported. I couldn’t give up.

I listened to encouraging videos, I found people who have overcome adversity and trauma and are now successful and I listened to these videos when I wasn’t networking over and over again until I could say them. I reached out to people on LinkedIn, I put myself out there even if I was told no, I still tried.

What encouraging words can you leave for the readers?

No matter how hard or impossible it seems or how bad your situation is, whatever you imagine and is put in your heart is from God and with faith and working towards something even if it's a small step everyday, you will be okay and it works out. You just have to keep going.

What is your favorite quote?

“Write the vision and make it plain” Habakkuk 2:2

Provide the best ways to contact you.

phone: 760-429-4272

Victorious Living Culture hopes you enjoyed learning about our guest Alicia. If you would like to nominate someone to be a special guest, contact

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